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Will the iOS 14.5 Update Hurt My Advertising Business?
Due to growing privacy concerns among consumers, Apple has taken a hard-line…
Due to growing privacy concerns among consumers, Apple has taken a hard-line…
Advertisers aim to deliver a positive customer experience for audiences by creating messages that audiences find easy to…
The advancements in advertising technologies have made it easy for advertisers to micro-target ads, optimize, personalize…
Most advertisers aspire to 1:1 personalization, but they largely miss the mark. It’s understandable. A lot has to go…
On the Google ad network, you want to reach your customers, but you don’t want to overreach. So, how many times…
Since the first banner ad was introduced in 1994 and earned an impressive 44% click-through rate, the number of banners…
In B2B, 98% of marketers agree that marketing personalization helps advance customer relationships, with 74% claiming it…
Digital advertisers spend too much time on manual processes tracking ads to post-click landing pages. Complex spreadsheets,…
Post-click automation (PCA) is a new service that allows advertisers to personalize the ad campaign, end to end, and scale…
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