Why You Need a Privacy Policy on Your Post-click Landing Page
Post-click landing pages must have a conversion ratio of 1:1. According to best practices, your page should only have one…
How to Increase Conversions by Using Cognitive Biases to Your Advantage
Do you think you behave rationally? Well, think again. Humans don’t think or act as rationally as we would like to…
How to Use 2021’s Hottest Design Trends on Your Landing Pages
You only get one chance to make a first impression—if you fail to make a good one, it sets a bad tone for the entire…
Your 5-Step Guide to Developing a Successful Social Media Advertising Strategy
From influencing social change and setting trends to increasing brand awareness and strengthening audience relationships,…
5 Ways to Significantly Increase Your Return on Ad Spend (ROAS)
As an advertiser, you want to achieve growth while spending your advertising dollars as efficiently as possible. Whether…
5 Best Practices to Optimize Google Ads for Conversions
You’ve probably heard this advice more times than you can count: Optimize your Google Ads. But just what does that…
5 Facebook Advertising Best Practices to Follow in 2021
Every year brings new advertising opportunities—advertising trends, technology, and tactics are never stationary. To…
7 Ways to Optimize Facebook Ads and Boost Conversions
We’ve all seen the stats that show just how popular Facebook is. During the fourth quarter of last year, Facebook…