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There’s no shortage of proof that customers want personalization. And so, advertisers strive to provide it. But along…
Most advertisers aspire to 1:1 personalization, but they largely miss the mark. It’s understandable. A lot has to go…
Digital advertisers spend too much time on manual processes tracking ads to post-click landing pages. Complex spreadsheets,…
Post-click automation (PCA) is a new service that allows advertisers to personalize the ad campaign, end to end, and scale…
Personalization is the present and the future of digital advertising. Nearly all statistics point to this fact. Still,…
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