Want a Good Quality Score on Every Ad Platform? Perfect the Post-Click…
Quality Score is a key factor in how well your ads perform. The more relevant your ad is to your target audience, the…
Passive vs Active Advertising: Which One Is Right for Your Brand
Today’s marketing efforts fall into one of two categories: passive advertising and active advertising. Although the…
Banner Ad Tracking: What It Is & How to Do It Accurately
It’s as true in advertising as it is in life: to know where you’re going, you have to know where you’ve…
Ad Tracking: The 3 Main Types & How to Do It Effectively
Ad tracking is the most effective way to measure campaign performance. Whether through Google or Facebook, mobile or…
Reviewing the Types of Advertising Funnel Models & What Ad Channels…
Most of the people in the market for your product won’t buy it. And that’s not because your product isn’t…
Search Ads vs Display Ads: Breaking Down the Differences & When to Use…
It can be tough for any advertiser to determine whether to use search ads vs display ads in their online campaigns.…
Google Ads Quality Score: How It’s Calculated & 5 Ways to Improve…
You’ve narrowed your keywords, written compelling ad text, and created a great landing page. But when you check your…
The Main Difference Between Keywords & Search Terms & How to Use…
One of the biggest challenges in digital advertising is learning the nuances of the industry, including the large set of…