Auditing your landing pages is an essential part of maximizing your return on ad spend (ROAS). While all businesses should…
The COVID-19 pandemic brought a cascade of rapid, large-scale changes—including mask mandates, business closures, and…
Today, we’re rolling out two new features to help you work more efficiently: Workspace Scripts and Bulk Leads…
Post-click landing pages must have a conversion ratio of 1:1. According to best practices, your page should only have one…
The ongoing pandemic has shown how drastic and sudden market changes can be. To survive in a rapidly changing environment,…
Many digital marketers think of search engine optimization (SEO) and Pay-Per-Click (PPC) campaigns as polar-opposite…
Advertising ROI and ROAS are both important metrics—and are often used interchangeably. In fact, they are different…
In digital marketing, we talk a lot about conversions. So much so that you probably feel like an expert from having heard…
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