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Will the iOS 14.5 Update Hurt My Advertising Business?
Due to growing privacy concerns among consumers, Apple has taken a hard-line…
Due to growing privacy concerns among consumers, Apple has taken a hard-line…
Automated processes were created during the industrial revolution to limit human effort in repetitive tasks. As time went…
The primary reason 96% of ad clicks don’t convert is that digital advertisers fail to connect their PPC ads to…
Ecommerce offers are everywhere and your target customer base is likely barraged by emails each day. Your job is to capture…
Managing multiple search ad campaigns simultaneously can be quite challenging for agencies and advertisers. What’s…
Of all the advancements in modern advertising, few are more exciting than machine learning. It’s changing the way…
Since its launch in 2015, AMP has grown to power billions of web pages from tens of millions of domains across all…
Most ad clicks don’t convert – in fact, only 4% of ad clicks actually convert. That’s a bleak stat, and…
Google Ads allows advertisers to access multiple metrics valuable for calculating business growth. The same is true for the…
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