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Will the iOS 14.5 Update Hurt My Advertising Business?
Due to growing privacy concerns among consumers, Apple has taken a hard-line…
Due to growing privacy concerns among consumers, Apple has taken a hard-line…
Every digital advertiser needs market segmentation to paint a more accurate picture of their customer base. From there,…
It’s well-known that online users respond better to and recall visuals better than text alone. This is perhaps why at…
At Instapage, we advocate for one conversion goal per campaign. But sometimes, it’s not that simple. Sometimes,…
What does every successful ad campaign have in common? It’s not witty ad copy, a unique offer, or design worthy of an…
Relevant ads can earn more clicks, show in higher positions, and bring advertisers like you more success compared to…
You likely know the stat well — nearly 96% of ad clicks don’t convert. A big reason this failure rate remains…
Carousel ads allow advertisers to showcase multiple images in a single ad, hence improving the likelihood of a conversion.…
The B2B data landscape has changed — and marketing is changing with it. Account-based marketing – fueled by new…
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