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Will the iOS 14.5 Update Hurt My Advertising Business?
Due to growing privacy concerns among consumers, Apple has taken a hard-line…
Due to growing privacy concerns among consumers, Apple has taken a hard-line…
The concept behind A/B testing is simple. You compare two versions of content against each other to determine which one…
In 2012, Google introduced a new expandable ad format. Internal testing found these ads received 6-8x more engagement than…
The ecommerce landscape is incredibly competitive with new ways to sell products online continually becoming available.…
Since Google announced AMP in 2015 to increase page load speeds and enhance the overall mobile user experience — the…
There’s no shortage of proof that customers want personalization. And so, advertisers strive to provide it. But along…
In what’s being called an attempt to compete with the digital ad duopoly, Taboola and Outbrain have merged to create…
Creating segmented ads and connecting them to personalized post-click landing pages greatly improves your chances to…
In the past, the Instapage website team split tested the homepage with headlines, customer logos, testimonials, etc. Then,…
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