Due to growing privacy concerns among consumers, Apple has taken a hard-line…
The majority of advertisers aren’t focused enough on the post-click landing page, and it shows since more than 95% of…
Every ad represents a conversion opportunity. Unfortunately, most opportunities are wasted since only 4% of ads result in…
It’s that time of year, and it seems like we say it with each annual roundup post… but 2019 was all sorts of…
Pre-click advertising techniques tend to be the center of attention for many brands. From ad platforms to micro-targeting…
With the evolution of digital advertising now more prominent than print and TV, it can be an intimidating industry to…
Most ads don’t convert; the data confirms that because the average conversion rate is just over 4%. To ensure your…
If you’re experienced with the PPC landscape, chances are you’re familiar with Google Ads’ responsive…
One of the most favorable aspects of the Quora ads platform is its ability to deliver intent-based marketing —…
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