The Landing Page Bounce Rate, Demystified
Research shows that as many as 9 out of 10 visitors bounce from the average post-click landing page. Some leave because…
From Ideation to Publication: Speeding the Design Review Process
Whether it happens in professional sports, business, or any other arena, success often goes unappreciated. It’s like…
What You Really Need to Know About Reducing Your Bounce Rate
Pageviews, unique visitors, click-throughs — many digital marketing metrics can be understood with relative ease.…
How Slow Mobile Page Speeds Are Ruining Your Conversion Rates
There’s a good chance bad post-click landing page design is costing you at least half of your PPC budget, recent…
Creating a Visual Hierarchy: The Art of Capturing Attention
“Should I trash this or read it?” research subjects wonder as they examine a piece of direct mail. From top to…
Landing Page Copywriting for Every Type of Landing Page
Would you sell a car the same way you’d sell a windshield ice scraper? Of course not. They’re two completely…
When to Seek the Local and Global Maximum With Your A/B Testing
Imagine you’re climbing Mount Everest in a thick fog with amnesia. You can see only as far as your outstretched hand.…
How to Create the Perfect Omnichannel Marketing Strategy
Miss Scarlet, in the kitchen, with a mobile device. Professor Plum, in class, with a laptop computer. It’s like…