10 Common AMP Myths Digital Marketers Need to Stop Believing
Since its launch in 2015, AMP has grown to power billions of web pages from tens of millions of domains across all…
The Complete Guide to Lightbox Ads: 4 Reasons to Use Them, Bidding, Ad Specs…
In 2012, Google introduced a new expandable ad format. Internal testing found these ads received 6-8x more engagement than…
The 10 Best Tips to Improve Your Ecommerce Facebook Advertising Campaigns
The ecommerce landscape is incredibly competitive with new ways to sell products online continually becoming available.…
The 9 Latest AMP Updates That Improve the User Experience Beyond Faster Page…
Since Google announced AMP in 2015 to increase page load speeds and enhance the overall mobile user experience — the…
The 5 Best Ways to Minimize Banner Blindness But Still Maximize Conversions
Since the first banner ad was introduced in 1994 and earned an impressive 44% click-through rate, the number of banners…
Firmographics & Segmentation: How to Use 8 Common Variables to Target…
Every digital advertiser needs market segmentation to paint a more accurate picture of their customer base. From there,…
What are Relevant Ads & How Can You Create Better Ads for Your Campaigns?…
Relevant ads can earn more clicks, show in higher positions, and bring advertisers like you more success compared to…
3 Unique Post-Click Experiences Show How Homebase Tells a Different Story to…
You likely know the stat well — nearly 96% of ad clicks don’t convert. A big reason this failure rate remains…