ROAS vs. ROI: Which Metric Should You Use?
Advertising ROI and ROAS are both important metrics—and are often used interchangeably. In fact, they are different…
4 Most Common Types of Ad Conversions & When to Use Them
In digital marketing, we talk a lot about conversions. So much so that you probably feel like an expert from having heard…
Why a Conversion Mindset Is Good for Advertisers
Traditionally the advertising and sales functions operate in separate silos within the organization and are measured by…
5 Tools for Fixing Landing Page Load Speed Problems
Slow loading pages can kill your conversions. Your landing page copy could be stellar, your headline impactful, and your…
Facebook or Instagram? When to Use Each Platform
Facebook and Instagram are two of the biggest and most popular social media platforms. 2021 statistics show that there are…
How to Reduce Your Landing Page Bounce Rate
When looking to optimize your landing page, a high bounce rate is the metaphorical canary in the coal mine—a clear…
What Is a Good Conversion Rate?
How good your conversion rates really are is a question many marketers ask themselves regularly. A good conversion rate is…
What Is a Good Bounce Rate for a Landing Page?
Bounce rate is a metric that many marketers worry about—and with good reason. Bounce rates are often far too high,…