How to Use Peer to Peer Marketing with Account-Based Strategies
Peer to peer marketing (P2P) and account-based marketing (ABM) are both forms of targeting and reaching potential…
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Maximizing Brand Exposure with the YouTube Masthead [Examples]
The YouTube Masthead is living proof that marketers are still taking advantage of outbound marketing tactics. A YouTube…
25 Advertising Metrics All Digital Marketers Need to Be Tracking
Whether you’re running paid ads on Google and Facebook or creating email post-click landing page campaigns, without…
What is AMP? The Complete Guide to Accelerated Mobile Pages
SECTION 1: What are Accelerated Mobile Pages? The mobile-first mindset is here to stay – the statement holds true…
Convert More Callers Into Customers: Call Tracking Integrations are Here!
Sometimes prospects and customers want a faster solution to their problem than a form submission can provide. Live chat is…
Our Content Marketing Guide is Here: How to Create an Impactful Strategy
Content marketing is a strategic approach centered around creating and distributing valuable assets such as blog articles,…
How to Use Customer Journey Mapping in Your Marketing Strategy
.A marketer’s primary focus is to predict and influence customer behavior. Every buyer persona you create, every ad…
Persistence Pays Off: Check Out Our Remarketing Guide & Win Back Visitors
Remarketing campaigns present you with the opportunity to call back the 96% of visitors who’ve navigated from your…