Fact: Navigation Links Kill Your Landing Page Conversion Rate
My grandmother was a great storyteller. Every night she would tuck me into bed and tell me a different story. The…
Retargeting Landing Pages: Why They’re Essential to Improving Conversions
We have bad news for you. “Approximately 96% of visitors that come to your website are not ready to buy.”…
How Shopify Has Used Post-Click Landing Pages to Dominate the Ecommerce Industry
Trusted by nearly one million businesses worldwide, Shopify is an ecommerce industry giant. Go ahead, type the phrase…
The Art of the Follow-Through: Post-Click Marketing
What happens when visitors click your online ad? They: Arrive at your post-click landing page (hopefully) Read your…
It’s Not You, It’s Your CTA: Call to Action Words That Cost You Conversions
Your CTA button ultimately helps determine the fate of your landing page. That’s because visitors who don’t click, don’t…
The Frictionless Lead Capture Page: 4 Examples to Follow
There’s no shortage of lead capture page examples on the internet. There is, however, a lack of lead capture pages…
5 Rules That Will Increase Your Landing Page Video Viewership
Here’s a fascinating stat for you: By 2017, video will account for 69% of all consumer Internet traffic. Translation: a…
Web Forms: What’s the Ideal Placement on Your Landing Pages?
Creating an optimized landing page is no piece of cake. It’s not as simple as using default form fields and slapping the…