Marketing and Conversion Insights Blog

Marketing and Conversion Insights Blog

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Why You Need a Privacy Policy on Your Post-click Landing Page
Conversion Optimization

Why You Need a Privacy Policy on Your Post-click Landing Page

Post-click landing pages must have a conversion ratio of 1:1. According to best practices, your page should only have one…

How to Increase Conversions by Using Cognitive Biases to Your Advantage
Conversion Optimization

How to Increase Conversions by Using Cognitive Biases to Your Advantage

Do you think you behave rationally? Well, think again. Humans don’t think or act as rationally as we would like to…

How to Use 2021’s Hottest Design Trends on Your Landing Pages
Conversion Optimization

How to Use 2021’s Hottest Design Trends on Your Landing Pages

You only get one chance to make a first impression—if you fail to make a good one, it sets a bad tone for the entire…

Your 5-Step Guide to Developing a Successful Social Media Advertising Strategy
Advertising

Your 5-Step Guide to Developing a Successful Social Media Advertising Strategy

From influencing social change and setting trends to increasing brand awareness and strengthening audience relationships,…

5 Ways to Significantly Increase Your Return on Ad Spend (ROAS)
Conversion Optimization

5 Ways to Significantly Increase Your Return on Ad Spend (ROAS)

As an advertiser, you want to achieve growth while spending your advertising dollars as efficiently as possible. Whether…

5 Best Practices to Optimize Google Ads for Conversions
Conversion Optimization

5 Best Practices to Optimize Google Ads for Conversions

You’ve probably heard this advice more times than you can count: Optimize your Google Ads. But just what does that…

5 Facebook Advertising Best Practices to Follow in 2021
Conversion Optimization

5 Facebook Advertising Best Practices to Follow in 2021

Every year brings new advertising opportunities—advertising trends, technology, and tactics are never stationary. To…

7 Ways to Optimize Facebook Ads and Boost Conversions
Conversion Optimization

7 Ways to Optimize Facebook Ads and Boost Conversions

We’ve all seen the stats that show just how popular Facebook is. During the fourth quarter of last year, Facebook…

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