Everything You Need to Know About Google Lead Form Extensions & Why…
Recent data shows that mobile conversion rates are lower than desktop: To combat this situation Google introduced the…
YouTube TrueView for Action Ads: The Pros, Cons & How They Work
To streamline the process of lead generation, advertising platforms such as Facebook and LinkedIn have introduced lead ads…
What Is an Advertising Bid Simulator & How Does It Help You Estimate…
Bidding on keywords lends itself to a certain amount of interpretation. Deciding on your starting bids, projecting a…
What Is Search Ads 360 & Why Should Advertisers Use the Platform?
Managing multiple search ad campaigns simultaneously can be quite challenging for agencies and advertisers. What’s…
Google Ads Update: The New Conversions by Time Metric Provides More Accurate…
Google Ads allows advertisers to access multiple metrics valuable for calculating business growth. The same is true for the…
The Complete Guide to Lightbox Ads: 4 Reasons to Use Them, Bidding, Ad Specs…
In 2012, Google introduced a new expandable ad format. Internal testing found these ads received 6-8x more engagement than…
Everything Digital Advertisers Must Know About Frequency Capping in Google Ads
On the Google ad network, you want to reach your customers, but you don’t want to overreach. So, how many times…
The 5 Best Ways to Minimize Banner Blindness But Still Maximize Conversions
Since the first banner ad was introduced in 1994 and earned an impressive 44% click-through rate, the number of banners…