Facebook or Instagram? When to Use Each Platform
Facebook and Instagram are two of the biggest and most popular social media platforms. 2021 statistics show that there are…
Want a Good Quality Score on Every Ad Platform? Perfect the Post-Click…
Quality Score is a key factor in how well your ads perform. The more relevant your ad is to your target audience, the…
Passive vs Active Advertising: Which One Is Right for Your Brand
Today’s marketing efforts fall into one of two categories: passive advertising and active advertising. Although the…
Ad Tracking: The 3 Main Types & How to Do It Effectively
Ad tracking is the most effective way to measure campaign performance. Whether through Google or Facebook, mobile or…
Facebook Poll Ads: Best Practices & Ad Specs to Get Started
Engaged social media users often want to play a more important role across the medium. They want to be included in major…
Facebook AR Ads: How to Create Them, Plus the Most Important Metrics to Track…
More and more people are interacting with Augmented Reality (AR) on a daily basis. Boston Consulting Group (BCG) estimates…
Reviewing the Types of Advertising Funnel Models & What Ad Channels…
Most of the people in the market for your product won’t buy it. And that’s not because your product isn’t…
The Expert’s Guide to Facebook Conversion Ads You Should Review Before…
Facebook Ads is always looking to develop new ways for brands to improve their metrics and grow their success, whatever…