Why a Conversion Mindset Is Good for Advertisers
Traditionally the advertising and sales functions operate in separate silos within the organization and are measured by…
5 Tools for Fixing Landing Page Load Speed Problems
Slow loading pages can kill your conversions. Your landing page copy could be stellar, your headline impactful, and your…
How to Increase Conversions by Using Cognitive Biases to Your Advantage
Do you think you behave rationally? Well, think again. Humans don’t think or act as rationally as we would like to…
How to Use 2021’s Hottest Design Trends on Your Landing Pages
You only get one chance to make a first impression—if you fail to make a good one, it sets a bad tone for the entire…
How to Address Google’s 2021 Page Experience Update
No doubt, you’ve heard about Google’s recent search ranking update and have a lot of questions as to how it…
How to Reduce Your Landing Page Bounce Rate
When looking to optimize your landing page, a high bounce rate is the metaphorical canary in the coal mine—a clear…
5 Ways to Significantly Increase Your Return on Ad Spend (ROAS)
As an advertiser, you want to achieve growth while spending your advertising dollars as efficiently as possible. Whether…
What Is a Good Conversion Rate?
How good your conversion rates really are is a question many marketers ask themselves regularly. A good conversion rate is…