Will the iOS 15 Update Hurt My Advertising Business?
In recent years, data privacy has been a dominant topic in the technology industry. Companies like Google, Facebook, and…
Your 5-Step Guide to Developing a Successful Social Media Advertising Strategy
From influencing social change and setting trends to increasing brand awareness and strengthening audience relationships,…
Facebook or Instagram? When to Use Each Platform
Facebook and Instagram are two of the biggest and most popular social media platforms. 2021 statistics show that there are…
How to Reduce Your Average CPC in 10 Steps
You can find many tips on how to reduce your cost per click, but lowering the average CPC lies in improving your Quality…
8 Examples of Effective DTC Advertising
Effective direct-to-consumer advertising caters to the customer’s journey. The experience should support a continuous…
Will the iOS 14.5 Update Hurt My Advertising Business?
Due to growing privacy concerns among consumers, Apple has taken a hard-line approach in its most recent 14.5 update. Now,…
How to Avoid Intrusive Advertising & Deliver Better Ads
The average online user is exposed to anywhere from 6,000 to 10,000 ads every day. And volume isn’t the only problem.…
Passive vs Active Advertising: Which One Is Right for Your Brand
Today’s marketing efforts fall into one of two categories: passive advertising and active advertising. Although the…