How to Improve Your Ad Copywriting to Drive Greater ROI
We all want to think we’re rational and make purchases based on sound logic, but the truth is we’re fickle and…
Reach the Heart of Your Consumer with Psychographic Marketing
Marketers are continually thinking, hearing, and speaking about the demographics of their target audience —…
The Landing Page Software Buyer’s Guide: What You Need to Know Before Buying
Fact: Businesses with forty or more post-click landing pages generate 120% more leads than those with less than five.…
YouTube TrueView ads: What are they & why use them?
The splintered digital marketplace has been both a blessing and a curse for marketers crafting strategies to best engage…
25 Best Landing Page Examples from Top Companies for Inspiration
When it comes to digital marketing, we must look at the best landing page examples of the top industry leaders to improve…
Why Facebook Sponsored Ads Need to Be Part of Your Advertising Strategy
Facebook sponsored ads can be daunting, but they are essential to any social media advertising campaign. There are 2.01…
Convert Views to Sales by Creating Content Designed for How People Read Online
The digital age has altered many perceptions and actions in ways that were commonplace not long ago. While some procedures…
Q&A with Instapage Product Manager: The New Advertising Attribution…
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John…