The Digital Advertiser’s Complete Guide to Dynamic Keyword Insertion…
As an advertiser, you know the power of personalization. So do most in the industry. Nearly all marketers — 96%…
The Best Visual Advertising Techniques You Will Find in the Pre &…
Outside of radio shows and podcasts, the ads we consume are highly visual. For you, as an advertiser, it’s a…
What Is Real-Time Bidding (RTB) & Should Your Team Rely on It for the…
Few technologies have brought such widespread change to digital advertising as real-time bidding. Today, it’s the…
Why You Should Use AMP Pages with Facebook Ads for the Best Post-Click…
There are 7 million advertisers on Facebook, and if you advertise online, you’re likely one of them. Nearly 60% of…
15 Personalization Trends Your Team Needs to Start Doing Today
To get people to buy, it takes more than a great product. It takes more than great marketing. It takes a holistic approach…
94 Ecommerce Statistics You Need to Stop and Read Right Now
It’s hard to conceive of just how much the internet has changed the way we buy. Today, nearly everything is…
Facebook Ecommerce Ads: Detailing the 3-Part Funnel Strategy (Examples)
By 2021, it’s expected the ecommerce industry will produce nearly 5 trillion in sales. Among the channels used to…
Ideal Customer Profiles: How They Differ from Buyer Personas & How…
From product development to marketing, there’s only one thing that should be guiding your long-term strategy:…