See How Birchbox Uses Ad Segmentation & Post-Click Experiences to…
Subscribe and get a box of beauty and grooming products, tailored to your needs, once a month. That’s the promise of…
6 Subscription Box Post-Click Landing Pages To Maximize Signups
Subscription box post-click landing pages are seen everywhere nowadays. Sign up and get a box delivered to your door. For…
What Is Ad Recall Lift & Should You Focus on the Metric in Your Digital…
If your ad appears on a user’s screen, it counts as an impression, regardless of whether or not it’s seen.…
63 Post-Click Landing Page Optimization Techniques Proven to Generate…
Even after a post-click landing page is published, its design is never done. There’s always an optimization that will…
5 Examples That Show How Machine Learning is Changing Digital Advertising
Of all the advancements in modern advertising, few are more exciting than machine learning. It’s changing the way…
The 3 Biggest Reasons Why You Can’t Create Post-Click Experiences at Scale…
There’s no shortage of proof that customers want personalization. And so, advertisers strive to provide it. But along…
The Taboola & Outbrain Merger: What Does It Mean for Advertisers?
In what’s being called an attempt to compete with the digital ad duopoly, Taboola and Outbrain have merged to create…
Scaling Post-Click Landing Pages: Why Templates are Not a Solution
Most advertisers aspire to 1:1 personalization, but they largely miss the mark. It’s understandable. A lot has to go…