Since it acquired YouTube 14 years ago, Google has kept quiet about how much the video platform brings in. Last week,…
Google recently surprised the ad industry by announcing its intention to rid Chrome, the web’s most popular browser,…
Meticulously, you’ve created a Facebook ad for your next campaign: picked the perfect image, made a great offer,…
Above all others, Google’s objective is to improve the user experience. Better search results, faster loading speeds,…
Direct-to-consumer brands cut out the middlemen. Not only do they create their product, but they don’t enlist the…
The last several years have seen social media platforms release ad types that aim to ease conversion friction for…
Post-click landing pages are versatile. They can be used across industries, teams, and services to convert people on a…
If you’re an ROI-focused advertiser, your ads are highly personalized. They take into account location, device,…
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