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20 Video Post-Click Pages: The Medium Is in the Message
Landing Page Examples

20 Video Post-Click Pages: The Medium Is in the Message

93% of today’s marketers say they use videos for sales, communication, and some form of digital marketing, including…

How to Pick the Perfect Landing Page Colors That Convert
Conversion Optimization

How to Pick the Perfect Landing Page Colors That Convert

A lot of articles relating to color in marketing attempt to dissect how certain hues make customers feel. They try to turn…

Close Enough Doesn’t Cut It: Using Adobe Typekit to Create On-Brand…
Conversion Optimization

Close Enough Doesn’t Cut It: Using Adobe Typekit to Create On-Brand…

Typefaces, font families, ball terminals, beaks — the world of typography is a fascinating one, the roots of which…

14 Ways to Get Clients to Pay What Your Services Are Worth
Marketing Agency Tips

14 Ways to Get Clients to Pay What Your Services Are Worth

You want more money. So do I, and so does everyone else. That’s where the problem for your marketing agency arises.…

Taking a Look Under the Hood: 31 Popular Marketing Tags That Give You Greater…
Conversion Optimization

Taking a Look Under the Hood: 31 Popular Marketing Tags That Give You Greater…

Picture your post-click landing page as a car. From the outside it looks shiny, it runs smoothly, and it gets you where you…

Fun with Fonts: How to Use Google Fonts in Your Marketing Campaigns
Conversion Optimization

Fun with Fonts: How to Use Google Fonts in Your Marketing Campaigns

As a native New Englander who grew up using sarcasm quite frequently, I got used to hearing the phrase: “It’s…

The Only Guide to Facebook Canvas Ads You Need, with Examples
Facebook Advertising

The Only Guide to Facebook Canvas Ads You Need, with Examples

While Google tries to lure us from our apps with the AMP project, Facebook is doing everything they can to keep us in them…

30 Squeeze Page Examples to Leverage for More Conversions
Conversion Optimization

30 Squeeze Page Examples to Leverage for More Conversions

When it comes to lead capture forms, a lot of people wonder, “What should I ask of my prospects?” While…

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