Facebook Messenger Ads: The Latest Updates and Best Practices
Want a free cocktail? Absolut’s new Facebook Messenger bot wants to know. If the answer’s “yes” and…
10 Common Phrases to Avoid When Dealing with Your Clients
What you say to your agency’s clients isn’t as important as you think — all that matters is what they…
How Closed Captioning Facebook Videos Can Improve Viewership
According to research from Facebook, there’s a chance nobody understands the videos you post to the social network.…
What Is Outbound Lead Generation and Why It Can Be Good for Your Brand
Inbound marketing has gotten a lot of great press in the last decade or so. Punch the term into Google and you’ll…
The Next Generation of Facebook Video Ads Goes Live
If you’re an advertiser or a publisher on Facebook, recent news might have you seeing visions of ROI. Updates to two…
5 Common Threats to Your A/B Test’s Validity
Bad news: That 30% conversion lift your latest A/B test produced? It’s probably not as high as you thought. In fact,…
What Makes a Great YouTube Landing Page?
You’ve probably heard from a million marketers that, today, everybody’s obsessed with video content. But do you…
3 Reasons Why You Should Publish Landing Pages to a CMS
If you’ve created any post-click landing pages with a platform like Instapage and you also happen to use a content…