One of the most favorable aspects of the Quora ads platform is its ability to deliver intent-based marketing —…
There are plenty of intent-based advertising platforms out there — Google and Facebook top of the list. However, in…
Today we’ll examine Lighter Capital post-click landing pages – however before we do that here’s a little…
Since every business needs new customers to grow, lead generation is a critically important piece of the marketing puzzle.…
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Bidding on keywords lends itself to a certain amount of interpretation. Deciding on your starting bids, projecting a…
Global digital ad spending is expected to grow steadily year after year, exceeding $517 billion by 2023: To keep up with…
The primary reason 96% of ad clicks don’t convert is that digital advertisers fail to connect their PPC ads to…
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