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What are YouTube Overlay Ads & Why Should Marketers Use Them?
Advertising

What are YouTube Overlay Ads & Why Should Marketers Use Them?

Based on the percentage of U.S. adults who use social media, YouTube has become the world’s largest social media…

Everything You Should Know to Master LinkedIn Sponsored Content
Advertising

Everything You Should Know to Master LinkedIn Sponsored Content

When you’ve finished creating valuable content, you need distribution channels to amplify its reach. LinkedIn is, and…

Email Conversion Rate 101: What You Should Know & 5 Ways to Boost Yours
Lead Generation

Email Conversion Rate 101: What You Should Know & 5 Ways to Boost Yours

Most advertisers make email marketing a top priority, simply because it’s the king of all marketing strategies,…

10 Sign Up Landing Page Examples That Get Prospects to Convert
Landing Page Examples

10 Sign Up Landing Page Examples That Get Prospects to Convert

For sign up landing pages, the single goal you want prospects to complete is to register for your service. You must then…

Facebook Cheat Sheet: News Feed Image Sizes, Ad Specs, Examples & More
Facebook Advertising

Facebook Cheat Sheet: News Feed Image Sizes, Ad Specs, Examples & More

Designing a high-performing Facebook ad can be challenging because not only must you stop people from scrolling, the ad…

What is Direct Response Advertising & What You Need to Maximize Its Impact
Advertising

What is Direct Response Advertising & What You Need to Maximize Its Impact

There are two primary types of online advertising: brand advertising and direct response advertising. Brand advertising is…

4 Casper Landing Page Examples to Give You Optimization Ideas
Landing Page Examples

4 Casper Landing Page Examples to Give You Optimization Ideas

Casper — the mattress brand with nearly one million customers, over 20,000 reviews on Google Trusted Stores, and tens…

How to Create a Landing Page Wireframe with Tips from Experts
Conversion Optimization

How to Create a Landing Page Wireframe with Tips from Experts

A post-click landing page is often one of the first impressions people see of your brand, so it’s important to make…

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