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How to Use Hashtags Successfully on All Major Social Platforms
Conversion Optimization

How to Use Hashtags Successfully on All Major Social Platforms

To promote your brand on social media, you have to know how to use hashtags. The hash symbol, once known as the pound sign,…

15 of the Best Ways to Acquire New Customers in Your Marketing & Ad…
Lead Generation

15 of the Best Ways to Acquire New Customers in Your Marketing & Ad…

You can spend countless hours working on a great idea and perfecting your product or service, but all future growth boils…

One-to-One Email Personalization for Increased Engagement & Sales
Conversion Optimization

One-to-One Email Personalization for Increased Engagement & Sales

Today’s consumers expect brands to know exactly who they are and what they want. To meet these expectations, drive…

Defining Behavioral Segmentation with 7 Examples
Marketing Personalization

Defining Behavioral Segmentation with 7 Examples

Marketing segmentation has always been important. Yet, only 33% of companies using it say they find it significantly…

5 Common Use Cases When It Makes Sense to Use AMP
AMP

5 Common Use Cases When It Makes Sense to Use AMP

Since the AMP framework became available in 2015, many publishers and digital advertisers have opinions whether or not…

What Are Facebook Collection Ads? Best Practices & Examples
Facebook Advertising

What Are Facebook Collection Ads? Best Practices & Examples

People spend more time than ever on their phones, and 20% of that time is spent either on Facebook or Instagram. Naturally,…

The Only Text Ads Guide You Need Featuring Ad Specs & Examples
Advertising

The Only Text Ads Guide You Need Featuring Ad Specs & Examples

Targeted, compelling text ads are essential to a high-performing PPC campaign, as they’re often the first point of…

5 of the Best Recruitment Landing Pages You Will Find [Case Study]
Landing Page Examples

5 of the Best Recruitment Landing Pages You Will Find [Case Study]

Impressive job advertisements are just as important as impressive job candidates, and they should make potential employees…

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