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23 AMP Components You May Not Know You Could Add to AMP Pages
AMP

23 AMP Components You May Not Know You Could Add to AMP Pages

That which glitters is not always gold… or is it? AMP was created to make the mobile web faster, but to do that,…

Campaign Budget Optimization: Facebook’s Ad Set Update Changing in 2020
Facebook Advertising

Campaign Budget Optimization: Facebook’s Ad Set Update Changing in 2020

In November 2017, Facebook introduced optional campaign budget optimization to give brands an easier way to manage their ad…

Everything You Should Know About Product Listing Ads to Maximize Revenue This…
Advertising

Everything You Should Know About Product Listing Ads to Maximize Revenue This…

An online merchant’s success hinges on their ability to attract new customers to their digital storefront. To do…

How to Apply Geographic Segmentation in Campaigns
Marketing Personalization

How to Apply Geographic Segmentation in Campaigns

Since people in different locations are bound to display different characteristics and have various wants and needs,…

Tumblr Ads 101: Ad Types, Specs, Examples & Best Practices for…
Advertising

Tumblr Ads 101: Ad Types, Specs, Examples & Best Practices for…

Some might describe Tumblr as an out of the ordinary, immature social platform. Others might say it’s highly…

Let Users Try Before Installing: How Facebook Playable Ads Work
Facebook Advertising

Let Users Try Before Installing: How Facebook Playable Ads Work

With over 1.8 billion people using Facebook every month, Facebook ads are necessary for any digital marketer looking to…

The Complete Guide to App Install Ads for Every Major Platform
Advertising

The Complete Guide to App Install Ads for Every Major Platform

The seismic growth in mobile usage — specifically app usage — has created an extremely competitive marketplace.…

LinkedIn Video Ads: Best Practices, Examples & Ad Specs [Free Guide]
Advertising

LinkedIn Video Ads: Best Practices, Examples & Ad Specs [Free Guide]

LinkedIn has come a long way since its 2003 launch as a simple professional networking site. Now it’s the go-to…

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