5 Reasons Brands Should Consider Ephemeral Content & Best Practices When…
Merriam-Webster defines “ephemeral” as “lasting a very short time.” When we apply this to digital…
Facebook Offer Ads 101: The 3 Ad Types Available, Best Practices, Specs &…
Although Facebook’s huge community totals an average of 1.52 billion daily active users, connecting with those users…
Understanding Facebook’s Relevance Score: What Is It, How Is It…
It’s neither enjoyable, nor profitable, to run a campaign that doesn’t resonate with your audience, which is…
4 Upsell Landing Page Examples That Show Advertisers How to Generate More…
Every savvy marketer knows the importance of upselling: The probability of selling to an existing customer is 60-70%, while…
Everything You Should Know About Google Ads Removing the Average Position Metric
Forget everything you know about the Google Ads average position metric because the search engine is scrapping the metric.…
13 Interactive Ads That Maximize Engagement with Prospects
People have become so overloaded with ads that they develop mechanisms (like banner blindness) to ignore them. To avoid…
Psychographic Segmentation: The Variables Involved to Get to Know Your…
Today’s experienced marketers know how important customer segmentation is for discovering and engaging with prospects…
Comparing Twitter Ads vs. Facebook Ads: The Complete Breakdown
Many marketers have experimented with Facebook vs Google ads at one point or another — naturally, since the two are…