Every presidential candidate has political advertisements across the web, vying to make an impression on citizens,…
Quality Score is a key factor in how well your ads perform. The more relevant your ad is to your target audience, the…
Most people don’t go out shopping just to shop. They typically have a product in mind with intent to buy. So when…
The average online user is exposed to anywhere from 6,000 to 10,000 ads every day. And volume isn’t the only problem.…
Today’s marketing efforts fall into one of two categories: passive advertising and active advertising. Although the…
Engaged social media users often want to play a more important role across the medium. They want to be included in major…
Countless healthy food subscriptions exist in which a customer can provide their information, make a payment, and a box of…
It can be tough for any advertiser to determine whether to use search ads vs display ads in their online campaigns.…
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