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Advertising
Using Custom Intent Audiences for YouTube and Display [Data]
There has been a notable shift in digital marketing strategy over the past few years. Priority has moved from showing ads…
Post-Click Automation
A Look Inside AdWords Smart Bidding & Automated Bidding Strategies
You’ve worked hard to create a stellar website. You’ve built quality AdWords campaigns and used experiments to…
Google Ads
Google Tag Manager Triggers: What Are They & When to Use Them for Better…
As a digital marketer, the value you can provide is directly tied to your ability to track success. Whether on the paid or…
Google Ads
How to Run Split Landing Page Tests with Google Ads Experiments
At the end of August 2017, Google announced a change to the ad rotation options in AdWords campaign experiments. Settings…
Advertising
What You Need to Know to Start Using Google Ad Customizers
Although Google ad customizers have been around a few years, the introduction of user-friendly “IF” customizers…