Get Smart: Conversion Marketing Resources

Get Smart: Conversion Marketing Resources

Our library of Ebooks, Webinars, Videos, and Guides offer valuable insights into current marketing trends and help you elevate your conversion strategy and improve your campaign results

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New Features for Building Plan Subscribers
Instapage Updates

New Features for Building Plan Subscribers

Here at Instapage, we’re all about helping you build relevant landing pages for your audiences. Personalized…

7 Questions to Ask in a Landing Page Audit
Conversion Optimization

7 Questions to Ask in a Landing Page Audit

Auditing your landing pages is an essential part of maximizing your return on ad spend (ROAS). While all businesses should…

6 Ways to Reliably Increase Ecommerce Conversion Rates during an Economic…
Conversion Optimization

6 Ways to Reliably Increase Ecommerce Conversion Rates during an Economic…

The COVID-19 pandemic brought a cascade of rapid, large-scale changes—including mask mandates, business closures, and…

Introducing Two New Features to Make Your Work Easier
Conversion Optimization

Introducing Two New Features to Make Your Work Easier

Today, we’re rolling out two new features to help you work more efficiently: Workspace Scripts and Bulk Leads…

A/B Testing Decoded

A/B Testing Decoded

A/B testing is an essential part of every marketing team’s growth journey, but results aren’t always guaranteed. If you’re…

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Increasing Traffic and Driving Conversions with Instapage

Increasing Traffic and Driving Conversions with Instapage

Instapage empowers small teams to achieve big results, measure customer behavior, increase page performance, and scale…

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How to Crush Landing Page Conversion Rate Benchmarks in 2022

How to Crush Landing Page Conversion Rate Benchmarks in 2022

Wondering how your Facebook and Google ad campaigns stack up to the competition? We’ve collected industry benchmark data…

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Maximize Your Google Ads Spend With High Converting Landing Pages

Maximize Your Google Ads Spend With High Converting Landing Pages

As a savvy digital marketer, you know that there’s no big secret to a better ROI. If you want better results from your…

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How Your Team Can Save Money on Advertising Campaigns with Instapage During an…

How Your Team Can Save Money on Advertising Campaigns with Instapage During an…

During tough times, you may have less to spend on digital advertising campaigns. But, you can still generate more…

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Instapage Layouts 4.0: Increasing Conversions by Focusing on Industry and…

Instapage Layouts 4.0: Increasing Conversions by Focusing on Industry and…

Check out the new Instapage conversion-optimized layouts that focus on industry and use cases. Plus, learn how the layouts…

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Instapage 3.0

Instapage 3.0

Instapage has a whole new look and feel. With a radically simplified UI design, you can work faster to maximize your…

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1:1 Ad-to-Page Personalization: The Next Evolution in Digital Advertising

1:1 Ad-to-Page Personalization: The Next Evolution in Digital Advertising

With the Instapage Personalization solution, marketers will, for the first time, be able to create, optimize and…

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Paul Uhlir, CEO of Add3 on AdWords, Allocating Ad Spend, and Personalization

Paul Uhlir, CEO of Add3 on AdWords, Allocating Ad Spend, and Personalization

Paul Uhlir is a co-founder and the CEO of Add3, a digital marketing agency based in Seattle focused on driving conversions…

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Rand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEO

Rand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEO

Rand Fishkin is the founder and former CEO of Moz, a SaaS company based in Seattle and the world’s most popular…

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Jeremy Wacksman, CMO of Zillow Group on Understanding Your Multiple User…

Jeremy Wacksman, CMO of Zillow Group on Understanding Your Multiple User…

Jeremy Wacksman is the CMO of Zillow Group, an online real estate marketplace for renters, home buyers, homeowners, and…

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Tyson Quick, CEO and Founder of Instapage on The Future of Personalized…

Tyson Quick, CEO and Founder of Instapage on The Future of Personalized…

Tyson Quick, founder and CEO of Instapage, shares his stories and inspiration as a lifelong marketer who has dedicated his…

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22 Landing Page Best Practices to Implement in 2022

22 Landing Page Best Practices to Implement in 2022

Maximize your landing page success with these 22 industry-proven strategies.

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5 Essential Features of High Performing Landing Pages

5 Essential Features of High Performing Landing Pages

If you want to create successful digital ad campaigns, driving traffic to a personalized landing page is key. In this…

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2022 Landing Page Design Trends

2022 Landing Page Design Trends

High-performing digital advertising campaigns require top-notch design. Get inspired by upcoming design trends and increase…

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Storytelling that Converts: A Checklist for High Performing Ad Campaigns

Storytelling that Converts: A Checklist for High Performing Ad Campaigns

Telling a story that resonates with your audience is key to completing any conversion journey. Discover a framework for…

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What is a Landing Page?

What is a Landing Page?

Learn the true definition of a post-click landing page, and what most marketers get wrong about that kills their conversion…

What is Facebook Advertising?

What is Facebook Advertising?

Find out why you should consider creating Facebook marketing campaigns, and how Facebook ads compare to Google AdWords.

What is SEM?

What is SEM?

Learn what search engine marketing (SEM) is, why it’s important, and how it has changed over time.

What is PPC?

What is PPC?

Discover what PPC marketing is, and how you can run PPC campaigns to get brand exposure and promote multiple offers.

Output

Output

ABOUT OUTPUT Output is a technology company that develops software and equipment for musicians, beatmakers, and other music…

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Audien

Audien

ABOUT AUDIEN HEARING Audien is a direct-to-consumer healthcare technology business that aims to make affordable and…

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Netradyne

Netradyne

ABOUT NETRADYNE Since their start in 2015, Netradyne has made it their mission to make the road a safer place for everyone.…

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Autopilot

Autopilot

ABOUT AUTOPILOT Founded in 2012, Autopilot is an email marketing and marketing automation software company with offices in…

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