Recapping the Instapage Personalization Webinar: Maximizing Conversions with…
Today’s online users expect a highly personalized experience, and digital marketers must be able to provide it for…
How Much Personalization Is Still Possible in the Post-GDPR Era?
“Did the GDPR kill personalization?” Susan Lahey asked in a blog post for Zendesk. And she wasn’t the…
Comparing Instapage vs. Optimizely: How Personalization Is Different with Each…
Personalization is such a buzz word in digital marketing and advertising that it can be difficult to know what to…
Psychographic Segmentation: The Variables Involved to Get to Know Your…
Today’s experienced marketers know how important customer segmentation is for discovering and engaging with prospects…
Closed Loop Q&A: Personalization, Machine Learning & How to Maximize…
You may recall the Q&A with Elite SEM back in January where they discussed Google and Facebook Ads tactics advertisers…
The Prerequisites for Post-Click Personalization to Maximize All Your Campaign…
Businesses everywhere are discovering their personalization efforts aren’t cutting it — not because they have…
How to Apply Geographic Segmentation in Campaigns
Since people in different locations are bound to display different characteristics and have various wants and needs,…
The 7 Best Ways Cross-Channel Messaging Can Create a Great Post-Signup…
In a world where marketers care about the customer journey “from click to revenue,” there’s still too…