The 3 Biggest Problems with Advertising Attribution & How Personalization…
When evaluating your marketing channels, it stands to reason that the more data you have, the more successful you’ll…
Why Dynamic Text Replacement Is Not True Post-Click Personalization
Personalization is the buzzword word in digital advertising with many software in the ad tech space boasting…
15 Personalization Trends Your Team Needs to Start Doing Today
To get people to buy, it takes more than a great product. It takes more than great marketing. It takes a holistic approach…
Ideal Customer Profiles: How They Differ from Buyer Personas & How…
From product development to marketing, there’s only one thing that should be guiding your long-term strategy:…
How Square Creates Segmented & Personalized Post-Click Experiences
Geo-targeting, smart bidding, ad scheduling, and targeting audiences by browser and device types — these are just a…
How to Create Personalized Video Experiences Using CRM & Facebook Data
Every business owner wants to maximize conversions, and social media advertising is one of the most effective ways to…
68 Personalization Statistics Every Digital Advertiser Must Keep in Mind
By now, if you’re not using personalization to your advantage, you’re in the minority. Advertisers from…
How the Instapage Team Uses the Platform to Create Unique Post-Click…
Our team is often asked by prospects and customers how we use Instapage for our own campaigns. From personalization, AMP,…