Personalization vs Optimization: How They’re Similar, Different &…
Advertisers aim to deliver a positive customer experience for audiences by creating messages that audiences find easy to…
3 Specific Post-Click Experiences Show How Oracle Segments Ads & Tells…
The advancements in advertising technologies have made it easy for advertisers to micro-target ads, optimize, personalize…
How to Use Personalization in Emails & Messaging Without Being Creepy…
In B2B, 98% of marketers agree that marketing personalization helps advance customer relationships, with 74% claiming it…
Citibank Creates Ad-to-Page Relevancy with Segmented Ads & Post-Click…
Creating a segmented post-click landing page involves serving the most relevant page to every traffic segment that clicks…
Firmographics & Segmentation: How to Use 8 Common Variables to Target…
Every digital advertiser needs market segmentation to paint a more accurate picture of their customer base. From there,…
3 Unique Post-Click Experiences Show How Homebase Tells a Different Story to…
You likely know the stat well — nearly 96% of ad clicks don’t convert. A big reason this failure rate remains…
8 Personalization Myths You Need to Stop Believing Today
It may not seem like it to you, but personalization is a controversial topic. Some say it’s the most valuable tactic…
7 Reasons Why LinkedIn Lead Gen Forms are Not Great for Personalized…
If there’s one goal most companies share it’s lead generation. Without a steady stream of potential customers,…