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Marketing Personalization
What is Personalized Marketing & How Can You Excel at It? [Examples]
Personalization has changed marketing from the bottom up, improving the customer experience, and, in turn, making…
Marketing Agency Tips
Why Pre-Click Strategies are Not Enough for Campaign Optimization
The buyer’s journey is more complex than ever and the most successful digital marketers understand they can’t…
Lead Generation
How to Use Dynamic Content in Emails for Higher Engagement
Email marketers take pride being associated with one of the successful marketing channels with 81% customer retention. This…
Lead Generation
Marketing Optimization Opportunities: What’s Missing in Your Campaigns?…
When marketers optimize, many times it’s with blinders on. Email copy tweaked to boost click-to-open rate. A social…
Conversion Optimization
Selecting the Best Enterprise Post-Click Landing Page Solution Based on 6…
Post-click landing pages have a short history, yet enterprise companies recognize the significance of this important…