Advertising Evolution: How Personalization Has Improved over Time
The evolution of advertising has experienced some major milestones over the years, as it’s had to adapt and change to…
Defining Behavioral Segmentation with 7 Examples
Marketing segmentation has always been important. Yet, only 33% of companies using it say they find it significantly…
What is Demographic Segmentation with 5 Examples
A single marketing campaign isn’t likely to appeal to everyone. What interests a single, 18-year-old college freshman…
Tips from the Pros: How to Personalize Emails to Get Your Highest Results
It is a known fact that email marketing is the best channel when it comes to generating ROI. In fact, 89% of the marketers…
The Power of Market Segmentation & Why All Your Campaigns Need It
Before sophisticated marketing and advertising technologies existed, the “spray and pray” method used to be all…
How to Use Peer to Peer Marketing with Account-Based Strategies
Peer to peer marketing (P2P) and account-based marketing (ABM) are both forms of targeting and reaching potential…
What is Post-Click Optimization and How to Use it to Maximize Conversions
Digital advertisers continue to suffer massive losses every year — about 97% of marketing budgets go to waste because…
Post-Click Optimization Q&A with Instapage Founder, Tyson Quick
Digital marketers are well-versed in pre-click strategies to optimize their campaigns. PPC ad headlines, search ad…