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The 10 Most Common AdWords Mistakes Affecting Your Conversion Rates
Google Ads

The 10 Most Common AdWords Mistakes Affecting Your Conversion Rates

One of the scariest things in a digital marketer’s world is spending too much on an underperforming campaign.…

Why All-In-One Marketing Software Isn’t Always Your Best Option
Lead Generation

Why All-In-One Marketing Software Isn’t Always Your Best Option

In the world of marketing, one of those critical business decisions is what type of marketing software your large…

The Ad Tech Stack Top Advertisers Use to Connect with Their Audience
Advertising

The Ad Tech Stack Top Advertisers Use to Connect with Their Audience

The convergence of rapidly evolving technologies and an expansive digital landscape has provided advertisers new abilities…

How to Improve Your Ad Copywriting to Drive Greater ROI
Google Ads

How to Improve Your Ad Copywriting to Drive Greater ROI

We all want to think we’re rational and make purchases based on sound logic, but the truth is we’re fickle and…

How to Select the Best Stock Photos for Your Marketing Campaigns (Guide)
Conversion Optimization

How to Select the Best Stock Photos for Your Marketing Campaigns (Guide)

Stock photos are phony, a waste of space, and hated equally among everyone who’s ever seen them. Right? So how come…

How Instagram Ads Have Evolved to Make Advertising More Profitable
Advertising

How Instagram Ads Have Evolved to Make Advertising More Profitable

In March 2017 Instagram passed the 1 million advertiser mark, and two weeks ago that number doubled again to 2 million…

The Landing Page Software Buyer’s Guide: What You Need to Know Before Buying
Instapage Updates

The Landing Page Software Buyer’s Guide: What You Need to Know Before Buying

Fact: Businesses with forty or more post-click landing pages generate 120% more leads than those with less than five.…

21 Online Collaboration Tools to Boost Business Productivity
Conversion Optimization

21 Online Collaboration Tools to Boost Business Productivity

With the rise of the Internet and mobile technology over the decades, the business world has expanded rapidly. With this…

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