Comparing Facebook Ads vs. Google Ads: Which Platform is Best?
For business owners, it’s a common question: When it comes to Facebook ads vs. Google ads, where is your budget…
What is Google Ads?
Did you just finish creating a post-click landing page for your agency’s newest promotion or perhaps you’re…
How YouTube Bumper Ads Use 6 Seconds to Maximize Reach
Released in 2016, YouTube bumper ads have given advertisers a creative way to increase brand awareness and reach. However,…
Universal App Campaigns: What Are They, Best Practices & Setup
Universal App Campaigns are a great way to find new users for your mobile app. The ad campaign type allows you to advertise…
Make Your Paid Ads Perform Their Best with Google Responsive Search Ads
Google’s responsive search ads received a makeover that could revolutionize the platform’s A/B testing and…
What is Post-Click Optimization and How to Use it to Maximize Conversions
Digital advertisers continue to suffer massive losses every year — about 97% of marketing budgets go to waste because…
Google’s Mobile Speed Score: How Fast are Your Experiences?
Most people have all experienced it at one point — trying to pay a bill online, but not knowing if the payment…
25 Advertising Metrics All Digital Marketers Need to Be Tracking
Whether you’re running paid ads on Google and Facebook or creating email post-click landing page campaigns, without…