What Is Real-Time Bidding (RTB) & Should Your Team Rely on It for the…
Few technologies have brought such widespread change to digital advertising as real-time bidding. Today, it’s the…
The Digital Advertiser’s Guide to Showcase Shopping Ads for Best…
In 2017, Google Ads introduced an ad format that helped merchants gain upper funnel visibility and helped users go through…
The 7 Best Google Analytics Reports to Increase Your Post-Click Landing Page…
With approximately 28 million websites using Google Analytics as their primary analytics collection tool, the wealth of…
Google Local Service Ads: How Businesses Extend Their Reach Beyond Search Ads
Google’s reach with traditional ads may extend worldwide, but local searches have always been popular. Consider…
Comparing Google Ads vs. Yelp Ads: Which Platform is Best for Campaigns?
When deciding where to run PPC campaigns, Google Ads is typically top of mind for all advertisers. Yet, many find…
The Evolution of Advertising Software Automation & Where Experts Think…
Advertising has evolved tremendously over the years, as brands and landing page tools continuously adapt to new mediums,…
Comparing Google Ads vs. LinkedIn Ads & When Its Best to Use Each Ad…
Selecting the right platform is paramount to the success of any digital ads campaign. While it would be convenient if every…
Defining What Ad Relevance Means & the 6 Best Ways to Improve It
Getting impressions and winning clicks on Google Ads continues to be a pain point for digital advertisers to generate…