It’s well-known that online users respond better to and recall visuals better than text alone. This is perhaps why at…
At Instapage, we advocate for one conversion goal per campaign. But sometimes, it’s not that simple. Sometimes,…
Relevant ads can earn more clicks, show in higher positions, and bring advertisers like you more success compared to…
It’s common knowledge among most digital advertisers that PPC metrics and industry benchmarks are key to…
Google has been structuring many of its new ad products and features around the discovery theme this year. Brad Bender,…
BenchmarkBench Each month, on average, 1,300 people worldwide ask Google, “What is a good CTR?” Beyond CTR,…
As an advertiser, you know the power of personalization. So do most in the industry. Nearly all marketers — 96%…
As consumer journeys become increasingly complex, it’s paramount advertisers scale their efforts with automated…
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