There are times when you need to make your budget work harder. Whether your ad spend is cut due to an internal problem or…
The COVID-19 pandemic has influenced our daily lives in more ways than expected. Social distancing is a common term around…
Digital advertisers running shopping campaigns now have another potential touchpoint in reaching customers: the email…
Above all others, Google’s objective is to improve the user experience. Better search results, faster loading speeds,…
Imagine you publish a Google Ads campaign and realize soon after you aren’t getting any impressions or clicks.…
Have you ever launched a Google Ads PPC campaign only to find out shortly after it was rejected? Having your Google ads…
When people search for a specific company online, that company’s ad often shows up in the search results, right above…
Bidding on competitor keywords has become common practice for PPC advertisers because when done correctly, it can…
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