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We Asked Advertising Experts: What are the Most Underrated Google Ads Features?
Google Ads

We Asked Advertising Experts: What are the Most Underrated Google Ads Features?

If you’ve ever spoken with a Google Ads specialist, you’ve likely heard them say “increase your…

Create Higher Converting Ads by Following These 5 Ad Optimization Levels
Google Ads

Create Higher Converting Ads by Following These 5 Ad Optimization Levels

Did you know that the triangle is the strongest shape found in nature? Any added force on a triangle is evenly spread…

Give Credit: Why Ad Attribution Is Crucial for Future Success
Google Ads

Give Credit: Why Ad Attribution Is Crucial for Future Success

You know that proving ROI is the only way to get a bigger budget from managers and more revenue from clients, but…

10 Reasons Why You Should Use Google Ads
Google Ads

10 Reasons Why You Should Use Google Ads

If you’re an advertiser who wants to start capitalizing on the astronomical number of searches that take place on…

Q&A with Instapage Product Manager: The New Advertising Attribution…
Google Ads

Q&A with Instapage Product Manager: The New Advertising Attribution…

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John…

Attribution is Power: The New Advertising Conversion Cloud with Enterprise…
Google Ads

Attribution is Power: The New Advertising Conversion Cloud with Enterprise…

Two, among many, truths in digital marketing today are: Online ads should direct visitors to post-click landing pages.…

Organic vs. Paid Search: The Psychology of How to Make Your Advertising More…
Google Ads

Organic vs. Paid Search: The Psychology of How to Make Your Advertising More…

Consumers have always been a fickle bunch. From the crowded marketplaces of centuries past to the crowded digital landscape…

How to Refocus Your AdWords Marketing Agency to Grow Client ROI [Free Ebook]
Google Ads

How to Refocus Your AdWords Marketing Agency to Grow Client ROI [Free Ebook]

A common refrain voiced in 90% of the nation’s marketing agencies, often delivered in a lordly tone, is: “We…

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