Every Facebook Ad Format Complete with Ad Specs, Placements & More
Despite recent negative PR, Facebook is still the social network every brand has a place on. For B2C retailers to B2B…
What Are Facebook Collection Ads? Best Practices & Examples
People spend more time than ever on their phones, and 20% of that time is spent either on Facebook or Instagram. Naturally,…
16 Conversion Metrics Every Digital Marketer Should Be Tracking
As a digital marketer, you can’t prove your marketing or advertising campaigns are successful without analyzing…
Facebook Instant Experience Ads: The New Canvas Ads
Facebook’s Canvas ads are now Instant Experience ads. The full-screen ad format, out since 2016, leverages the high…
Comparing Facebook Ads vs. Google Ads: Which Platform is Best?
For business owners, it’s a common question: When it comes to Facebook ads vs. Google ads, where is your budget…
AMP vs. Facebook Instant Articles: The Pros, Cons & Why Advertisers…
It’s no secret that Google and Facebook dominate digital advertising and that mobile surpassed desktop as the primary…
How to Write Your Best Facebook Ad Copy to Generate Click-Throughs & Sales…
Digital marketers have heard it many times before: personalize your ads. Tailor them to fit your audience. Whether…
25 Advertising Metrics All Digital Marketers Need to Be Tracking
Whether you’re running paid ads on Google and Facebook or creating email post-click landing page campaigns, without…
