Campaign Budget Optimization: Facebook’s Ad Set Update Changing in 2020
In November 2017, Facebook introduced optional campaign budget optimization to give brands an easier way to manage their ad…
Only From Instapage: Complete Facebook Ads Conversion, Cost & Attribution…
Over 20% of the total U.S. digital ad spend in 2018 is estimated to have transacted through Facebook, making it the second…
Let Users Try Before Installing: How Facebook Playable Ads Work
With over 1.8 billion people using Facebook every month, Facebook ads are necessary for any digital marketer looking to…
LinkedIn Ads vs. Facebook Ads: Which Platform Should You Use?
Many digital marketers find themselves wondering which is better for their business: LinkedIn Ads vs. Facebook Ads. You…
Elite SEM Q&A: Getting More Out of Google and Facebook Ads in 2019
When you’re an agency that manages clients’ digital advertising campaigns, you have a lot of responsibility…
Facebook Stories Ads: The One & Only Guide Digital Marketers Will Ever Need
Facebook Stories Ads were officially launched to global advertisers in September 2018, offering a new way to engage users…
The Only Facebook Link Ads Guide You Need with Examples
Facebook link ads are a potentially cost-effective option for businesses looking to increase conversions. With nearly 1.5…
Facebook Slideshow Ads: How They Work & Best Practices
Facebook video ads were exceptionally popular in 2018 with more than two-thirds of US marketers running video ads. The ad…
