What Makes Up the Anatomy of a Landing Page? (Infographic)
When you hear the words “post-click landing page anatomy” what comes to mind? Headline, image, form, CTA…
How to Use AdRoll to Create Better Performing Advertisements
AdRoll is a performance marketing platform that has evolved over the last 10 years using the largest advertiser data co-op…
How to Use CAKE Software to Optimize Your Digital Campaigns
You’ve set your KPIs and established benchmarks for success. Now it’s time to optimize your campaigns; but…
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How to Optimize the Landing Page Experience [New Guide]
Human beings are creatures of habit. When the warmth and fuzziness of familiarity are yanked from beneath our feet, some…
Pinterest Ads: Why You Should Use Them, Best Practices & More
Pinterest has long sought to position itself among promoters as a practical elective to other well-established social media…
The Amazon Ad Blitz: How Amazon Is Conquering the Advertising World
Amazon has become the largest online retailer in the world and shows no signs of slowing down. The company is currently on…
4 Steps You Should Be Taking to Optimize Your Ad Landing Pages for Conversions
As marketers, we often spend hours optimizing ads while forgetting about where we’re sending people. That’s a…
The State of Mobile Conversions Report Is Here! How Do You Compare?
Since 2014, a measly 2.35% has been the industry-reported average post-click landing page conversion rate. Some factors…