AMP Design Functionality: What Else is Possible with the Framework?
Though it’s reached impressive levels of design complexity, still, some view AMP as a limited framework. In their…
5 Common Use Cases When It Makes Sense to Use AMP
Since the AMP framework became available in 2015, many publishers and digital advertisers have opinions whether or not…
How to Test AMP Pages with Google’s Cookie-Based Splits
Google recently released a new feature to test AMP pages, allowing you to conduct cookie-based A/B testing: As many digital…
WordPress Publishing and A/B Testing Now Available with AMP
Web users expect instant gratification to do just about everything online — read, watch, purchase, etc., and…
How AMP Pages Were Used Before, and How They’re Used Now
The AMP framework was developed due to the slow, lagging feel of the mobile web. The creators recognized this wasn’t…
AMP vs. Facebook Instant Articles: The Pros, Cons & Why Advertisers…
It’s no secret that Google and Facebook dominate digital advertising and that mobile surpassed desktop as the primary…
The Best Mobile Landing Page Design Tips You Won’t Find Anywhere Else
There are a lot of resources online that address mobile post-click landing page designs, but there isn’t a lot of…
What is the AMP Validator and How Does it Work?
Digital marketing success revolves around providing a positive user experience, and when a page fails to load at lightning…