Advertising Personalization and Landing Pages: The Next Wave in Digital…
There’s no escaping them. You hear them on the radio, see them on TV, on the side of the freeway, in your search…
Trump vs. Clinton: Both Campaigns Use Landing Pages to Declare Debate Victory
In what early ratings suggest could’ve been the most watched event of the year, the presidential nominees traded…
How Message Matching and Landing Pages Build Successful Advertising Agencies
I’ve been a big believer in post-click landing pages before most marketers realized their importance. Early in my…
Dissecting the Anatomy of a Landing Page: What Makes a Healthy Page Tick
Every second you’re awake, your brain produces enough electricity to power a light bulb. The generators responsible…
Retargeting Landing Pages: Why They’re Essential to Improving Conversions
We have bad news for you. “Approximately 96% of visitors that come to your website are not ready to buy.”…
Why Every Google Ads Campaign Needs Its Own Landing Page
Last week I decided to disregard everything I know about fast food and order a Big Mac for the first time in my life. I was…
2 Examples Why Google Ads Landing Pages Need Message Matching
Have you ever left the theater when the movie was awful and you couldn’t waste any more time sitting there? I know … I…