Marketing and Advertising Guides

Marketing and Advertising Guides

Brush up on industry best practices, get inspired by best-in-class examples, and learn how to use key features like A/B testing and heatmaps to take your marketing campaigns to the next level

What is Conversion Rate Optimization?

What is Conversion Rate Optimization?

Discover how conversion rate optimization practices can optimize your marketing funnel, helping you not only gain customers…

What is a Mobile App Landing Page?

What is a Mobile App Landing Page?

Discover how the smartphone evolved to what it is today, in light of the latest mobile marketing statistics Get an insight…

Landing Page Design Best Practices

Landing Page Design Best Practices

Read about post-click landing page best practices that allow you to create pages that persuade visitors to convert into…

How to Create a Landing Page

How to Create a Landing Page

Learn all of the basics that go behind creating and promoting post-click landing pages to generate more leads for your…

Best Landing Page Examples

Best Landing Page Examples

post-click landing pages are the gateways to higher conversion rates when optimized with the right elements. Learn what it…

What is A/B Testing?

What is A/B Testing?

Discover how to use A/B testing to boost your post-click landing page conversion rate. Learn what testable post-click…

What is a Sales Page?

What is a Sales Page?

Long-form sales pages vs. short. Know when to use one or the other and how each can affect your sales The design and copy…

What is a Lead Capture Page?

What is a Lead Capture Page?

Learn how to create optimized lead capture pages that generate leads for your business Discover the secrets behind…

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